Freelance Public Relations Pricing Guide
Freelance Public Relations Pricing Guide
Your Hourly Rate: Pinpoint a price that will attract clients while still being lucrative.
Pricing is personal.
It’s about how much money you are going to earn, and that’s something people don’t historically talk about. Sometimes keeping financial information close to the chest makes sense, but as you’re building your own freelance PR business, it is also very difficult to seemingly create a rate out of thin air. So, let’s put some transparency to the numbers, and pinpoint strategies for pricing that will work for you.
Spoiler alert: You should be earning enough to cover the cost of this pricing guide in less than an hour!
How I Created My Freelance PR Hourly Rate
When I started my freelance PR career, I had around 5 years of PR experience and a handful of years of journalism experience under my belt. I’ve been working as a public relations freelancer for more than six years. When I started out, I had complete confidence in the PR skills I’d accumulated through my past experiences, but I had no idea how to price my services. I did a lot of research and was able to find plenty of advice about pricing services, but I couldn’t find the numbers; no one would mention a dollar amount.
Through trial and error (including pricing too high and more often, too low), I’ve discovered hourly rate ranges that can act as a guideline as you set the price that is right for you!
What’s Included:
This Freelance Public Relations Pricing Guide includes:
- A break down of high and low price per hour rates you should be charging based on experience
- 3 unique pricing strategies you can use to create your hourly rate
- Details about my first paid freelancing gig
- Advice for raising your rates
- And more!
FAQ
Who will benefit from this digital product?
This freelance public relations pricing guide is intended for people who either want to earn income as a freelance public relations professional, or already are. It was developed for people who already have public relations experience and knowledge, and are looking for help setting rates for their business.
What format will the product be?
The pricing guide is a digital product and will be sent as a PDF. No physical product is provided.
How will the freelance public relations pricing guide benefit me?
It will save you time, and frankly, bring peace of mind. I found it intimidating to send my first proposal without knowing what a single other PR freelancer was charging. You’ll learn from my mistakes to price your services well from the outset, setting you on a path to greater overall earnings potential.
Where did the numbers from the guide come from?
This is no formal research project, and it’s not scientific. The suggested rates listed in this product come from my own personal experience including countless conversations with both companies and other PR freelancers.
Who are you, and why are you qualified to sell this digital product?
In my more than 10-year career, I have worked as a journalist, for a PR agency and in-house managing PR for a private company. I’ve been doing freelance PR for more than 6 years, and my business has grown each year.
I have gained ample experience creating and implementing PR strategies and content strategies for companies large, small and somewhere in-between in various industries, such as B2B, B2C, SaaS, marketing, consumer products, home services, logistics, supply chain, retail and more.
Twitter: @niktrojanowski
LinkedIn: https://www.linkedin.com/in/nikkistroud/
Instagram: @freelancePRCoach https://www.instagram.com/freelanceprcoach/?hl=en